What the OAB allows
Provision 205/2021 of the OAB Federal Council regulates legal advertising in Brazil, including websites:
- Allowed: presenting the firm and its lawyers with their OAB registration numbers, practice areas, education, address and contacts, and publishing informative legal content (articles, explanations of rights).
- Not allowed: promising results, advertising fees or promotions, phrases like "the best lawyer", soliciting clients or commercializing the profession.
- Be careful: avoid naming clients and specific cases without authorization, and in general prefer educational content.
If in doubt about a text, check with the OAB section in your state.
Essential pages
- Home: who the firm is, where it works and how to get in touch.
- One page per practice area: labor, social security, family, corporate. That is how the site shows up on Google for each area.
- About: lawyers, OAB registrations, education and experience.
- Articles: content answering clients' common questions.
- Contact: WhatsApp, phone, address with a map and opening hours.
What makes the site generate leads
- Fast loading on mobile, where most searches come from.
- A visible WhatsApp button with a sober pre-filled message ("Hello, I would like to schedule a consultation").
- Clear text, without legalese, explaining when someone needs a lawyer in that area.
- A Google Business Profile linked to the site, to show in local searches.
To advertise the firm on Google within the rules, see the EixoAds guide on Google Ads for lawyers.
What it costs
At ON Network, a business website of up to 5 pages costs R$ 700 as a one-time fee, with SEO, WhatsApp and Google Maps; a landing page for a specific practice area costs R$ 400. Domain and hosting are paid separately. See the plans (page in Portuguese) and how to choose a domain.
Frequently asked questions
Can lawyers in Brazil have a website?
Yes. A website is a form of advertising the OAB allows, as long as it is informative, makes no promise of results and does not improperly solicit clients.
Can I show my consultation fee on the site?
No. Advertising legal fees is not allowed in legal advertising in Brazil.
Does the site need the OAB number?
Yes. Lawyers and the firm must be identified with their OAB registration number.